Chevy Takes an Old Childhood Toy and Turns it Into a Car
No, we're not toying with you, Chevy, in collaboration with Mattel, has created a new concept based on the original Hot Wheels Camaro. Perhaps you remember it, in all of its Spectraflame-paint and redline-tire glory.
Need a refresher? It was clad in iridescent bright green paint and fitted with dramatic, oversized wheels. And, just like the three-inch toy model, the new Chevy Camaro Hot Wheels concept features those same distinguishing components.
Speaking on the decision to create the novel model, Phil Zak, Design Director, GM says, "The [Chevrolet] Camaro has been a mainstay in the Hot Wheels lineup since 1968. Several generations of car enthusiasts grew up playing with Hot Wheels Camaros, which dreaming of driving the real thing, so this was a once-in-a-lifetime opportunity to make that dream a reality."1
Of course, Chevy had the help from long-time partner in crime: Mattel. Together the American automaker and the toymaker designed different concepts and then integrated elements from each into one final version both teams agreed on. Speaking on the car's evolution from idea to real-life concept, Felix Holst, VP, Design, Mattel Wheels Division, says, "...The Spectraflame paint and redline tires of those first Hot Wheels cars have been the dreams of guys for generations, and it was thrilling to inject these elements into the Camaro for real."2
Berger Chevrolet has to say, even the pictures of the concept convey the fun Chevy and Mattel had designing the hot ride. Unfortunately for those wondering when they can get their hands on set of hot wheels, Chevy denied the SEMA audience any insight into weather the new concept will make its way to the production line. However, if response is robust enough, we'd be willing to wager they do.
If the Chevy Camaro Hot Wheels car sounds like a dream come true to you, be sure to stay tuned. Berger Chevrolet is dedicated to keeping you up to date on all of the concept's future developments, including whether or not it makes it to production. And, if you need a Camaro fix sooner rather than later, remember you can always check out our complete new Chevy inventory online. Or, better yet, visit us in person at 2525 28th St SE Grand Rapids, MI 49512. If we don't have the Camaro you're looking for in stock, we'll be happy to order it for you.