Berger Chevrolet

Underscored by the release of the Volt plug-in hybrid, Chevrolet has been keeping busy generating interest in EV technology.  Their dialogue around the zero-emissions system has been running since the beginning of the year. It's beenVolt wins this award. Volt breaks that record. That's all good and well. But, some enthusiasts are understandably starting to get tired of hearing the EV's name.  Chevy gets it.

Familiar with the Spark? Well, in mid October, Chevrolet announced plans to produce a pure electric variant of the mini car. Dubbed the Spark EV, it's still in developmental stages…

The Chevrolet Silverado pickup truck has many claims to fame. Look at last year's model alone. It was named 2011 Truck of the Year by Motor Trend magazine. It earned a laudable 4.5-out-of-5 overall consumer rating on Kelley Blue Book, ranking highest for reliability, quality and comfort. And, it's proven itself to be more of a road warrior than any of its closest competitors.

How could Chevy improve on such perfection? Berger Chevrolet concedes, it wasn't easy. After a lot of brainstorming, they decided to appeal to some of the most prominent truck buyers out there…