Chevrolet Seeks to Ignite Millennials' Interest with Just One Spark
Millennials in the market to buy their first new Chevrolet vehicle should look no further than the Spark. Aimed specifically at the young, emerging generation of professionals, the 2013 Chevrolet Spark is about to ignite a small fire in the United States market.
Why only a small fire? Well, by "small" Berger Chevrolet certainly isn't referring to the amount of popularity the Spark will receive. Rather we're simply alluding to the pint-sized Chevy vehicle's stature. As a subcompact tinier than the Chevrolet Sonic, the Chevy Spark and its 1.2-liter four-cylinder engine aren't meant to dish out tons and tons of road-burning power. Instead, the stylish hatch is meant to offer up enjoyable drive, efficiency and personality at an affordable price for budget-conscious consumers of any age.
But just because the Chevrolet Spark sits lower on the price range scale, doesn't mean it sacrifices anything in the way of technology. In order to satisfy its target demographic of young members of the Millennial Generation, the Spark comes in three different trim levels and with plenty of feature options. Even at the base level, Spark drivers will be able to take advantage of convenience systems such as power windows, auxiliary input, external temperature display, and trip computer. Moving up the scale, consumers will have access to features such as Chevy MyLink, USB input, steering-wheel-mounted controls, fog lamps and more.
After circulating overseas markets since 2008, the Chevrolet Spark will finally make its way to American lots such as that of Berger Chevrolet at 2525 28th St SE Grand Rapids, MI 49512 by the end of the year. While you're waiting for the innovative model to arrive, feel free to stop by and check out our current selection of new Chevrolet and used car models.