CHEVROLET – THE HEARTBEAT OF AMERICA

A Legacy Built on American Roads

For over a century, Chevrolet has been more than just a car brand, it’s been a symbol of American innovation, resilience, and community. Chevrolet’s deep roots in U.S. manufacturing, its investment in American workers, and its unmatched presence in communities across the country have helped the auto brand earn the title “The Heartbeat of America”. But what truly powers this heartbeat is not the vehicles rolling off the line; it’s the people behind them and the promise of dependability they represent.

The Largest U.S. Automotive Network

Chevrolet employs more U.S. workers than any other automaker, making it General Motors’ largest auto brand. From design engineers to production line workers, the American workforce is deeply woven into every Chevrolet that hits the road. When you buy a Chevy, you’re directly supporting American jobs and livelihoods.

Chevy’s influence doesn’t stop at the assembly line, though. Chevrolet’s extensive network of 4,000 dealerships employs over 228,000 people. The massive community of experts, service professionals, and sales teams work daily to connect drivers with dependable vehicles. 

Did you know that nearly 87% of Americans live within 10 miles of a Chevy dealer? This level of local accessibility ensures that customers are not only buying a Chevy, they are also building relationships with a local dealership they can count on for years to come. This proximity isn’t just for convenience; it reflects Chevy’s dedication to being there for every American’s journey.

Investing in the Future Through R&D and Manufacturing

Chevy’s commitment to America isn’t only about the present; it’s about the future as well. General Motors operates more vehicle assembly plants in the U.S. than any other manufacturer. GM pours capital and research and development into its network of over 50 U.S. manufacturing and parts facilities, including more than 30 advanced propulsion, stamping, and assembly plants. These investments do more than just produce vehicles, though. Through these efforts, they fuel the development of cutting-edge technologies, sustainability improvements, and next-generation mobility solutions that will keep America moving forward for decades to come. That’s a powerful statement about loyalty to American craftsmanship. It ensures that each vehicle is built under strict quality control standards while sustaining high-skilled jobs that help keep communities thriving.

Stronger Supply Chains, Stronger Nation

Since 2019, Chevrolet has taken further steps to strengthen the U.S. economy by increasing direct purchases from American suppliers by 27%. By sourcing more from within the country, Chevrolet shortens its supply chains, boosts local economies, and reduces its carbon footprint. These choices reflect a company deeply invested in the well-being of its country and customers.

How Berger Chevrolet Keeps the Heart Beating in West Michigan

Nowhere is this Chevrolet spirit more alive than at Berger Chevrolet in Grand Rapids, Michigan. As West Michigan’s number one Chevy dealer, our priority is more than just selling cars. We aim to build relationships and earn the trust of our customers and community. Established in 1925, Berger Chevrolet has spent the last century growing alongside the Grand Rapids community. Throughout the years, we have aimed to create a reputation of honesty, exceptional service, and community involvement to set us apart.

Here at Berger Chevrolet, we want to make sure your interactions with us are more than just transactional. We aim to create a personal, family experience with each and every individual that comes through our doors. Our team understands that buying a vehicle is a major decision, and so we treat every customer with the respect and care they deserve. Whether you’re browsing the extensive new and pre-owned inventory or scheduling your next maintenance appointment, you can count on the Berger team to be knowledgeable, professional, and genuinely invested in your satisfaction.

Comprehensive Services That Go Beyond the Sale

We take pride in being a one-stop shop at Berger CHevrolet. From vehicle sales and service to collision repair and GM genuine parts and accessories, Berger is equipped to handle every aspect of your vehicle’s life cycle. Our highly skilled technicians use state-of-the-art diagnostic and repair equipment to ensure every vehicle leaves the shop in top shape. This dedication to quality service has helped thousands of customers keep their Chevys running smoothly year after year.

A Proven Community Partner

Beyond our dealership, we are a proud community partner. From local sponsorships and charity events to initiatives like tire recycling and supporting breast cancer awareness, Berger has consistently demonstrated a commitment to giving back. When you choose Berger, you’re supporting a company that actively contributes to the health and growth of the West Michigan community. Learn more about all of the ways we stay involved and give back to the community that has given so much to us at our Berger Gives Back page!

One Nation, One Brand, One Heartbeat

Chevrolet isn’t just an automaker—it’s an American institution. With its unparalleled commitment to U.S. jobs, manufacturing, innovation, and community engagement, Chevrolet has rightfully earned its place as the heartbeat of America. By providing customers with a trusted place to shop, service, and engage with a brand they love, Berger seeks to ensure that Chevrolet’s legacy continues to thrive in West Michigan. Whether you’re shopping for your first Chevy or bringing in your tenth for a tune-up, Berger Chevrolet delivers the quality, care, and consistency that define the Chevrolet name. 

For more information or to start your Chevrolet journey, visit Berger Chevrolet online at bergerchevy.com.

Berger employees in front of the dealership.