MAKING STRIDES AGAINST BREAST CANCER 2024

Berger Chevrolet Employees Make Strides Against Breast Cancer in West Michigan

October is a month filled with vibrant colors and awareness campaigns, but one hue stands out prominently—pink. At Berger Chevrolet, our team is donning pink attire throughout the month to show our support for Breast Cancer Awareness Month. This initiative is part of a larger movement in partnership with the American Cancer Society’s Making Strides Against Breast Cancer campaign, which Chevrolet has proudly supported for 14 years in a row. We are dedicated to helping make it so that no one — from survivors to those currently undergoing treatment, including the estimated 315,510 people who will be diagnosed with invasive breast cancer this year — has to face breast cancer alone.

A Commitment to the Cause

Chevrolet has been a steadfast ally in the fight against breast cancer, contributing both funding and awareness to the American Cancer Society. Berger Chevrolet, as part of this larger initiative, takes pride in its role within the community. Our commitment goes beyond just raising awareness; we actively engage in fundraising and community outreach that bolster the Making Strides campaign. By wearing pink throughout October, our employees aim to spark conversations and educate customers about the importance of early detection and support for those affected by breast cancer.

Community Engagement

Berger Chevrolet’s involvement in the Making Strides Against Breast Cancer campaign is evident through our passionate outreach efforts. Our dealership emphasizes creating awareness within the community, encouraging customers to learn more about breast cancer and the resources available for support. Through our pink-themed campaigns, they create a visual and engaging platform that opens the discussion on the importance of breast health and early detection.

By sharing information and encouraging dialogue, Berger Chevrolet fosters a sense of community responsibility, inviting everyone to join the conversation. Through this approach, Berger hopes to help reinforce the message that awareness and education are crucial components in the fight against this disease.

Empowering Stories

One of the most powerful aspects of the Making Strides Against Breast Cancer campaign is the personal stories that emerge. Many employees at Berger Chevrolet have been directly affected by breast cancer, either through personal battles or by supporting loved ones. These experiences fuel our passion for advocacy and serve as a reminder of the campaign’s significance.

Every individual journey of being diagnosed with breast cancer is different, but the importance of early detection remains constant. The awareness created through campaigns like Making Strides Against Breast Cancer can lead to early detection and life-saving treatments. The camaraderie among employees at Berger Chevy fosters a supportive environment where individuals feel comfortable sharing their experiences, ultimately raising awareness and encouraging others to take proactive steps in their health journeys.

The Role of Social Media

In today’s digital age, social media plays a crucial role in spreading awareness and driving engagement. The Berger Chevrolet team has harnessed the power of platforms like Facebook, Instagram, and TikTok to share the message and amplify efforts. By posting photos of our staff’s pink attire and promoting upcoming events, we are able to reach a wider audience and encourage more people to get involved.

Partnering with the American Cancer Society, Chevrolet has committed to donating $5 (up to $170,000) when individuals create a post on Facebook, Instagram, LinkedIn, or TikTok, with #WeDriveFor during October. We at Berger Chevrolet encourage the West Michigan community, and beyond, to participate in this campaign.

Additionally, we encourage our followers to not just be passive observers; they’re invited to participate by attending events, donating, and spreading the word. This interactive approach helps build momentum for the campaign and reinforces the message that everyone can play a part in the fight against breast cancer.

Fundraising Initiatives

Throughout October, many Berger Chevrolet employees actively participate in various fundraising initiatives that directly benefit the American Cancer Society. Some of our employees have participated in the Making Strides Against Breast Cancer walk, raising money to donate while simultaneously raising awareness through their participation. Each dollar raised goes towards critical research, education, and patient support services, making a tangible difference in the lives of those affected by breast cancer.

Their dedication is not just about reaching a financial target; it’s about making a real impact in the fight against breast cancer. Each contribution, no matter how small, adds up to create significant change.

Corporate Responsibility

Berger Chevrolet’s involvement in the Making Strides Against Breast Cancer campaign exemplifies corporate social responsibility. We recognize that businesses have a duty to give back to their communities and support important causes. By aligning with the American Cancer Society, Berger Chevrolet not only enhances its Berger Gives Back campaign, but also demonstrates a commitment to making a positive impact in the lives of individuals facing breast cancer.

This alignment with community values strengthens the bond between Berger Chevrolet and its customers. Many people choose to support businesses that actively engage in philanthropic efforts, knowing their purchases contribute to meaningful causes. Berger Chevrolet embodies this principle, showing that we are more than just a car dealership—we are a vital part of the West Michigan community.

Looking Ahead

As we move through the month of October, our team at Berger Chevrolet reflects on their efforts and the lives we have touched through our commitment to the Making Strides Against Breast Cancer campaign. Our journey doesn’t end with Breast Cancer Awareness Month; it continues year-round as we remain advocates for breast cancer awareness, local non-profits, and beyond. 

We at Berger Chevrolet hope to make a difference in our community. Our hope is that our dedication to this cause can serve as a reminder that through collaboration, compassion, and action, we can all contribute to the fight against breast cancer.

The Berger Chevrolet team stands proud, united in our mission to raise awareness and support those affected by breast cancer. Our involvement in the Making Strides Against Breast Cancer campaign exemplifies the power of community action and the impact that individuals can have when they come together for a common cause. As we continue to wear pink and advocate for change, we aim to remind the West Michigan community of the importance of solidarity, support, and hope in the battle against breast cancer.

Berger employees in pink