Maintaining your tires means maintaining your vehicle. As the first line of defense between you and the road, having reliable tires is crucial to vehicle safety. Especially with the unpredictability of West Michigan weather, construction season, and potholes, having tires with sufficient tread is critical for navigating any road conditions. In this Berger 101 lesson,…
Introducing our August 2026 Employee Spotlight, Alesha Russell! Alesha is one of our Service BDC Representatives. If you call our Service Department, you’ll hear her on the line saying, “This is Alesha. I can help you!” In 2019, Alesha was in a bad car accident that made it difficult to sit or stand for long…
Since 1925, Berger Chevrolet has been rooted in the West Michigan community. From purchasing trailers to supply Grand Rapids with tires during the World War I rubber shortage to supporting local restaurants during the COVID-19 pandemic, Berger Chevy has always been there for its community in the highs and the lows. In this Berger 101…
Congratulations to our July 2026 Employee Spotlight, Nik Raymond! Nik is one of our Quick Service Advisors. When he started at Berger in 2023, Nik joined the team as a Quick Lube Technician after several friends suggested he come work at the dealership. Not long after he started, a position opened for a Quick Service…
Summertime in West Michigan is like no other. From a slow beach town getaway to spending the longer days exploring the busy city, West Michigan has it all. There is always an opportunity for both locals and visitors to get behind the wheel and experience all that summer has to offer. Your Chevrolet is built…
Are you looking for a budget-friendly, daily driver vehicle? Then Berger’s inventory of Wholesale Direct vehicles may be a great option for you! In this Berger 101 Lesson, we’re highlighting our “as-is” vehicles. We’ll go over what Wholesale Direct means, how to shop wholesale, and why shopping for an “as-is” vehicle may be the perfect…
Join us in congratulating Jason Miller on being our June 2026 Employee Spotlight! Jason joined the Berger Chevy team last year as a Used Vehicle Sales Consultant. He was referred by his friend and former coworker, Austin Roby. Austin had started at Berger just a few months prior and quickly convinced Jason to join him…
For this Berger 101 Lesson, we want to highlight what makes our dealership unique: our team! Every team member plays a vital part in the success of our dealership, and with over 300 employees, it’s no small feat. Across our single campus, we have seven departments and an overall average tenure of just over seven…
Let’s hear it for our May 2026 Employee Spotlight and Tech Counter Parts Consultant, Connor Tedrow! In July of this year, Connor will be celebrating his tenth anniversary at Berger Chevrolet. When he joined the Berger Team in 2016, Connor was balancing work and school and looking for a change of pace. Knowing he had…
Are you interested in leasing your next vehicle, but want to make sure it’s the right choice for you? Leasing over purchasing can be a great option for those looking to have a lower monthly payment with a short commitment on a vehicle. In this Berger 101 Lesson, we’ll go over the benefits of leasing…
